Data product
Rich business records with explicit provenance
The serving model preserves original Google business values, derived taxonomy membership, normalized administrative geography, observations, and evidence-backed enrichment without collapsing their meanings.
Source and served categories
Original Google category IDs and labels remain source fields. Customer search uses taxonomy-expanded served category IDs prepared before publication; taxonomy traversal never runs in the online request path.
Administrative geography
Canonical geography uses country, administrative area level 1, administrative area level 2, locality, and a preserved postal code. Geography and category membership are represented and indexed independently.
Freshness and enrichment
Records retain first-seen, last-seen, and observation information. Enriched websites, phones, emails, and social profiles retain discovery and evidence metadata rather than being treated as unqualified generated facts.